adeline grove.

Services

Start, build, then run.

Every engagement starts small and earns the next step. The work pairs brand strategy with general-management fundamentals: brand and go-to-market, commercial excellence and the operating model, all aimed at a brand that sticks.

Who it’s for

Founders with a product that already sells.

  • Consumer brands with a proven product and a founder ready to invest in growth
  • Protein, meat and snacking first; better-for-you and active-lifestyle brands, too
  • Raising capital and going after major customers
  • Brands backed by PE and local investors
1 · Start · 2–4 weeks · fixed fee

Growth Engine Diagnostic

The easy first step. A clear, honest read on where the brand stands with shoppers and retailers, what’s holding growth back, and what to do first.

What you get

  • A scorecard across the brand and its consumers, customers and channels, pricing and promotion, and the team
  • The few things holding growth back, in plain language
  • A 90-day plan with clear owners
2 · Build · 6–12 weeks · fixed fee

Build Sprints

One piece of the commercial engine, built and running by the end of the sprint.

Brand & Go-to-Market

Who the brand is for, the occasions it can own and what to launch next. Then where to play and how to win with customers and channels, plus a creative brief your agency can run with.

Commercial Excellence

Pricing, promotion and retail execution that turn distribution into sales.

Operating Model

Team structure, roles and a weekly operating rhythm, so growth runs without you doing every job.

3 · Run · monthly retainer

Fractional GM

For founders who want a part-time GM alongside them. Set days each week, working with your team on the commercial side of the business. Taking the wheel day to day is possible by agreement, but it isn’t the starting point.

What it covers

  • Leading the weekly commercial rhythm alongside your team
  • Leading the plan with retailers, brokers and partners
  • Hiring the person who owns it next, then handing it over

How it starts

Three steps to a plan.

Step 1

Intro call

30 minutes on where the brand is today and where you want it to go.

Step 2

Diagnostic

Two to four weeks inside the business, with you and your team.

Step 3

Plan and next step

A 90-day plan, and a clear view of whether a sprint or a fractional seat fits.

Let’s build what’s next for your brand.

A 30-minute intro call: where the brand is today, where you want it to go, and whether we’re the right fit.